Search engine optimization (SEO) is the process of increasing visitors to a web site from search engines through organic search results for targeted keywords. By organic we mean optimizing the verbiage used in the code, search engine friendly site structure, and strategically written content to achieve the desired position in the results.
Usually, the higher the position a site is presented in the search results, the more searchers will visit that site. We consider how search algorithms work with your business to help determine what that search keywords should be.
Optimization can be assisted with several alternate techniques like online advertising, social networking, email marketing, uploading video, podcasting and linking with other web sites with relevant content. We will consult with you and help plan an attack to coordinate all avenues to maximize your web site presence.
Part of the search engine optimization is providing a report outlining the results of the last months search engine and site visitor statistics, but in a way that is understandable. On the first of every month, you are email a comprehensive report demonstrating the success of the search engine optimization and site design.
If you choose to use separate pages for testing of online advertising and email newsletter campaigns, this report will give you the results without have to ask.